Warner Music Group’s Arts Music division is orchestrating the relaunch of Sesame Street Records in the US and Canada.
The multi-year deal is the first kids’ music project for Arts Music and the first time in 20 years that families can get their hands on songs from the pre-school show through a schedule of consistent releases.
Teaming up with Sesame Workshop, the initial offering will see a library of beloved Sesame Street recordings become available on digital streaming and download platforms, alongside brand-new compilation titles releasing on CD and vinyl formats.
As well as the back catalogue, Art Music also plans to revitalise the imprint with never before released music from current and past seasons of the pre-school show, featuring special guest vocals from pop stars and other celebrities. A number of new educationally-themed compilations and cover and parody recordings from outside the Sesame Street universe will also be released, the first of which will debut in early 2019.
“Sesame Street and music have had a long-standing harmony that began nearly 50 years ago. I’m thrilled this partnership with Sesame Workshop is our first initiative for Arts Music in the kids’ music space,” says Kevin Gore, President of Warner Music’s Arts Music division. “I watched the first episode, owned their first album, shared this music with my kids, and I can’t think of a better brand or mission as our foundation in this space.”
“This new partnership continues the almost 50-year-old legacy of combining music and the Muppets of Sesame Street to create uniquely fun learning experiences,” adds Jennifer A. Perry, Sesame Workshop’s Vice President and Publisher, North America Media Products. “We are excited to work with Arts Music to take Sesame Street Records into the future with new and classic songs, which will help kids learn and families wiggle and giggle for years to come.”