Samsung taps Masha for tablet campaign

Co-marketing ad campaign rolls out in Italy, offering free Masha and the Bear episode downloads with the purchase of a Samsung touchscreen device

Written by Rhys Thomas

Posted 21.12.2018 | Pre-School

Samsung taps Masha for tablet campaign thumbnail

Samsung has enlisted Masha and the Bear for a Christmas campaign promoting its tablets in Italy.

Free episodes of the Animaccord-produced animation can be downloaded with every purchase of a shiny new tablet. Consumers can choose from any of Samsung’s 15 models, download the Masha and the Bear for Samsung app from the Galaxy Apps store and enjoy the show. Fans can enjoy 52 episodes of the show, plus 26 episodes of the spin-off Masha’s Tales.

A TV campaign featuring Masha and the Bear together with Samsung devices kicked off in early December, covering the main children's TV networks in Italy. Masha and the Bear is one of the most popular animated series in the country, making it an ideal partner for reaching families with young children. Parental control features built in to the Samsung devices allow all children to enjoy multimedia content in a more independent, secure and protected way.

The co-marketing activity will cover the entire Christmas period until the end of February 2019, and also gives Samsung users access to a host of other Masha-themed content, from games to posters.


LMI inks deal for the Bard thumbnail

LMI inks deal for the Bard

The Shakespeare Birthplace Trust names LMI global licensing agent for Stratford-upon-Avon’s wordsmith

IMG takes the wheel at Fiat thumbnail

IMG takes the wheel at Fiat

Licensing agent will steer brand extension programmes for remaining FCA Group car brands not already under its remit: Fiat 500, ...

Uniqlo x Blizzard Entertainment thumbnail

Uniqlo x Blizzard Entertainment

Fashion retailer gives esports a makeover in new apparel range featuring hit games Overwatch, World of Warcraft, Hearthstone and more

Press Releases

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes

Diesel Brothers game rolls out thumbnail

Diesel Brothers game rolls out

The Diesel Brothers: Truck Building Simulator video game is based on the hit Discovery Channel TV series