Rocket Licensing appointed international licensing agent for Yakka Dee

Agency signs international rights for the CBeebies speech and language-based series

Written by Georgie Dobie

Posted 06.07.2020 | Pre-School

Rocket Licensing appointed international licensing agent for Yakka Dee thumbnail

Rocket Licensing has been appointed international licensing agent (excluding China) for popular CBeebies show, Yakka Dee. Currently in its third series, the animation and live action programme is now in production for series four and five, which are due to air in 2021, with 100 x five-minute episodes in total.

Devised by writer and director, Katie Simmons (Go Jetters, Show Me Show Me and Mr Bloom’s Nursery co-creator) and director and producer, Lotte Elwell (Peppa Pig cinema experience, Teletubbies, My World Kitchen and more) alongside Steve Smith at Beakus animation studio (Olobob Top), Yakka Dee! is focused on English language learning for pre-schoolers learning to talk, children with speech difficulties and those learning English as a second language. 

Dee helps children to reach this goal through play, visual representation and repetition. Each five-minute episode focuses on one word, with a mixture of live action and animated content and bright, bold colours. The branding is modern and vibrant, eye catching and idiosyncratic and hugely appealing to the young audience. Each episode is like a moving picture book! 

Yakka Dee producers Steve Smith, Lotte Elwell and Katie Simmons say: "We are thrilled to partner with Rocket for Yakka Dee! licensing. We are so proud of our character, Dee, and have seen first-hand how she empowers children to speak with confidence, energising them and connecting deeply with them. We are looking forward to working with Rocket to create more touchpoints for our audience, and in so doing help more children." 

Yakka Dee! launched in 2017, with a peak audience of 474,000 viewers (8.9 per cent audience share) and is currently aired twice daily on CBeebies. BBC Studios has also signed for distribution in Ireland, Brazil, China, South Korea, Latin America and Turkey.  

In 2019, a YouTube channel was launched, experiencing an enormous 5.3 million views in the first two months. The channel now has 161K subscribers and 46 million views, and is growing exponentially on a daily basis. ‘Aprende con Yakka Dee: Panza’, a Spanish episode via CBeebies Español, has had over 80 million views on the channel since launch, while ‘Yakka Dee: Banana’ has received 30 million views and ‘Can you Say Tummy?’ has reached 17 million in just three months.  

Initially, Rocket’s core focus for the property will be on toy and publishing categories, as well as educational product and resources, followed by other pre-school product categories including apparel, accessories, social stationery, and games. Consumer demand for licensed product is high, with weekly requests from parents via the brand’s social media pages for toys. 

Rob Wijeratna, joint MD, Rocket Licensing, says: “Yakka Dee! is a real gem in CBeebies’ programming, and combines all of the must-have attributes of a successful preschool property – fun, education and great characters – with contemporary, bright and instantly recognisable production. We are also proud to be representing an ethnically inclusive brand, with Dee as a non-white lead character having become an inspiring role model for many. The loyal fan-base is ready and waiting for consumer products and we’re excited to start talking to licensees.” 

Kennedy Publishing to launch new Bing magazine thumbnail

Kennedy Publishing to launch new Bing magazine

Box of… Bing is a six-weekly title that is theme-driven and bursting with interactive content

Angry Birds sets to soar with IMG thumbnail

Angry Birds sets to soar with IMG

Rovio Entertainment has appointed IMG exclusive worldwide consumer products licensing agent for Angry Birds

Ninth-annual Asian Animation Summit  pivots to become a virtual event thumbnail

Ninth-annual Asian Animation Summit pivots to become a virtual event

More international kids programming buyers and attendees are expected to participate in the online format that offers safe and easy ...

Press Releases

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June thumbnail

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June

Jay Roewe, SVP of production for HBO, Erik Barmack, founder of Wild Sheep, Marc Lorber, SVP, international co-productions & acquisitions ...

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run