Raydar Media has picked up the rights to Buddi, the new early pre-school series from Paw Patrol and Bob the Builder creator Keith Chapman.
Chapman has joined forces with Unanico Studios and Jason Jameson on the new animation, which will come to Netflix later this month, aimed at younger years audiences similar to Teletubbies and Baby Einstein.
Raydar Media, led by managing director Alison Rayson, is managing all rights to Buddi, in collaboration with Unanico, Keith Chapman, GCI Film, FroG-Land Productions, Shanghai Motion Magic, and Spider Eye Studios.
A consumer products programme, managed by broadcast licensing expert Valerie Fry, is already in the early stages of development, managed by Valerie Fry, the broadcast licensing veteran who for many years headed up licensing at Coolabi, working on hit shows including Clangers and Bagpuss. The programme will be introduced to potential licensees over the coming months, with a goal to deliver a vibrant range of lines to fill the gap in the younger pre-school market.
Described as a serene, feel-good, and fun adventure, Buddi features five friends – or Buddis – called Iso, Cini, Vihi, Puna, and Kelta, each distinctively bright and colorful in their own way. The Buddis explore the nuances of their natural world, caring for their environment, discovering the wonder of snow, sand, rainbows and mud-fights, and meet many fascinating creatures along the way.
Using giggles and squeaks to express themselves, the show’s language-free nature will help the property cross national and cultural boundaries, allowing the characters to natural connect with all audiences.
Buddi launches on Netflix from 20 March.