Puma steps onto Sesame Street

The beloved pre-school show collaborates with Puma on sneakers, accessories and clothing as part of its 50th anniversary celebrations

Written by Rhys Thomas

Posted 06.02.2019 | Pre-School

Puma steps onto Sesame Street thumbnail

Puma and Sesame Workshop are launching a collection inspired by the heritage of both brands as part of the 50th anniversary celebrations for the iconic pre-school show.

Cookie Monster, Elmo, Bert and Ernie all feature in the collection, which brings original Sesame Street characters in comic-style motifs to Puma silhouettes.

Each piece in the collection features the Muppets of Sesame Street and their uniqueness, with fun designs and splashes of color. Puma’s sport-inspired styles have been given the makeover, like the Sesame Street 50 Suede Jr, decked with a playful cut-and-paste, comic-style design in vibrant colors that pop.

The Sesame Street 50 RS-0 features playful renditions of Bert, Ernie and Cookie Monster on the tongue with fresh color blocking, comic-inspired graphics and a soft EVA footbed.

A wide range of apparel and accessories for boys and girls completes the range. A colorful Sesame Street tape appears across the collection – from jackets and crew to the backpacks and caps.

The collection comes complete in special packaging, including a shoe box with unique and heartfelt artwork designed by kids. As Sesame Street is all about community, a contest was conducted on Instagram where kids were asked to take inspiration from all-time Sesame Street heroes doing what they love to do in the city. Whether it’s a bike ride through the park or playing with their friends.

The Puma x Sesame Street 50 collection drops globally on Puma.com, Puma retail stores and select retailers worldwide on 15 February 2019.


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