PAW Patrol teaches safety in Poland

CPLG and Nick Jr Poland team with the Polish Red Cross for Safe Patrol! initiative, set to reach 50,000 pre-schoolers in Poland this summer

Written by Rhys Thomas

Posted 10.04.2019 | Pre-School

PAW Patrol teaches safety in Poland thumbnail

CPLG, Viacom Nickelodeon Consumer Products and the Nick Jr channel in Poland have joined forces with the Polish Red Cross to develop a nationwide PAW Patrol-themed safety campaign in Poland.

The Safe Patrol! initiative is designed to deliver important safety lessons to pre-school children and their families, leveraging the popularity of the show and its characters, which are highly recognised and loved by Polish pre-schoolers

The Polish Red Cross created six key life lessons targeting kids aged three to four and five to six years, focusing on the themes of Safety Knowledge, Safety in the Winter, Safety on the Road, Safety during Sports Activities, Ecology and Recycling, and Safety on Holiday.

Małgorzata Szukała, Head of Communication and Fundraising Division at Polish Red Cross Headquarters, says: “Our experience shows that pre-school education is the best time to build proper patterns of behaviour… If we can do it with the favourite heroes of cartoons, the effectiveness is much greater. That is why we are very happy that our programs have been joined by Paw Patrol which shows children how to stay safe in different situations.”

Dedicated PAW Patrol lesson plans were devised to communicate these key safety messages to young children.The teaching materials include branded activity books and giveaways to extend learning to the home.

Małgorzata Kawka, Account Manager at CPLG Poland, says: “The Red Cross do fantastic work with communities throughout Poland. It’s been an honour to be able to collaborate with them on Paw Patrol and be part of young children’s education about safety importance with the help of characters that they know and love.”

£CPLG has done a great job bringing Red Cross, the channel and a variety of licensees together for this programme and lifting the Stay Safe with PAW Patrol theme to the next level,” adds Jeannine Lafèbre, Senior Director Licensing from Viacom Nickelodeon Consumer Products.

The Safe Patrol! campaign runs through to the end of the summer term and is hoping to reach more than 50,000 pre-schoolers across 500 kindergartens in Poland. The initiative is being supported with a dedicated webpage on Nick.com.pl, TV and social media activity, competitions and more.


JoJo D.R.E.A.Ms of Britain thumbnail

JoJo D.R.E.A.Ms of Britain

Nick star JoJo Siwa will close out her first US music tour D.R.E.A.M with a four-venue leg in the UK

Cartoon Network boards Singapore subway thumbnail

Cartoon Network boards Singapore subway

Co-branded MRT train on the busy North East Line will promote local channel and arcade partnership with entertainment centre operator ...

BBC Studios signs major China deal for Hey Duggee thumbnail

BBC Studios signs major China deal for Hey Duggee

China's PPW will act as agent and licensee for the hit pre-school brand in Greater China, handling consumer products, events ...

Press Releases

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes

Diesel Brothers game rolls out thumbnail

Diesel Brothers game rolls out

The Diesel Brothers: Truck Building Simulator video game is based on the hit Discovery Channel TV series