CPLG, Viacom Nickelodeon Consumer Products and the Nick Jr channel in Poland have joined forces with the Polish Red Cross to develop a nationwide PAW Patrol-themed safety campaign in Poland.
The Safe Patrol! initiative is designed to deliver important safety lessons to pre-school children and their families, leveraging the popularity of the show and its characters, which are highly recognised and loved by Polish pre-schoolers
The Polish Red Cross created six key life lessons targeting kids aged three to four and five to six years, focusing on the themes of Safety Knowledge, Safety in the Winter, Safety on the Road, Safety during Sports Activities, Ecology and Recycling, and Safety on Holiday.
Małgorzata Szukała, Head of Communication and Fundraising Division at Polish Red Cross Headquarters, says: “Our experience shows that pre-school education is the best time to build proper patterns of behaviour… If we can do it with the favourite heroes of cartoons, the effectiveness is much greater. That is why we are very happy that our programs have been joined by Paw Patrol which shows children how to stay safe in different situations.”
Dedicated PAW Patrol lesson plans were devised to communicate these key safety messages to young children.The teaching materials include branded activity books and giveaways to extend learning to the home.
Małgorzata Kawka, Account Manager at CPLG Poland, says: “The Red Cross do fantastic work with communities throughout Poland. It’s been an honour to be able to collaborate with them on Paw Patrol and be part of young children’s education about safety importance with the help of characters that they know and love.”
£CPLG has done a great job bringing Red Cross, the channel and a variety of licensees together for this programme and lifting the Stay Safe with PAW Patrol theme to the next level,” adds Jeannine Lafèbre, Senior Director Licensing from Viacom Nickelodeon Consumer Products.
The Safe Patrol! campaign runs through to the end of the summer term and is hoping to reach more than 50,000 pre-schoolers across 500 kindergartens in Poland. The initiative is being supported with a dedicated webpage on Nick.com.pl, TV and social media activity, competitions and more.