Award-winning content creation, distribution and licensing studio One Animation has secured a deal with leading independent pre-school magazine publisher Redan Publishing to launch its global pre-school comedy brand Oddbods in Redan’s ‘Fun to Learn’ magazine titles this month. Oddbods will feature in the monthly magazine ‘Fun to Learn Favourites’ from 16 July, followed by the three-weekly ‘Fun to Learn Friends’ from the 6 August.
In addition to Oddbods games, puzzles, word searches and colouring activities, the magazines will host competitions for readers to win Oddbods plush and dress up merchandise. The deal covers the UK, Channel Islands, Isle of Man, Ireland, Australia and New Zealand.
Rob Spindley, SVP business development at One Animation, said: “An important part of our strategy for Oddbods is transporting the characters from the digital realm and into the physical world. This new partnership with Redan Publishing will offer fans an exciting way to interact and play with their favourite Oddbods characters beyond the screen, and we look forward to seeing the magazines hit shelves this month.”
Julie Jones, managing director at Redan Publishing, added: “When deciding on which new characters to add to our successful pre-school compilation magazines, we take into account how on trend the brand is, whether it will work from an educational standpoint and most importantly will it be popular with our readers. What attracted us to Oddbods is the wonderful mix of unique characters. Every child will be able to relate to one of the characters and this encourages children to celebrate difference and individuality especially when it’s all presented in such a fun and humorous way.”
Oddbods is a globally loved, twice Emmy award nominated, non-dialogue comedy featuring seven adorable, highly unique pals. Together, despite their differences, they survive the perils of everyday life, unintentionally turning ordinary situations into unexpected, extraordinary, and always humorous events. The quirky but totally charming Oddbods celebrate individuality in a funny, warm and unexpected way. After all, there’s a little odd in everyone.