Oddbods nursery campaign reaches 2m pre-schoolers

The national pre-school campaign promoted important discussion about emotions and personalities, following endorsement from Fundamentally Children

Written by Rhys Thomas

Posted 08.03.2019 | Pre-School

Oddbods nursery campaign reaches 2m pre-schoolers thumbnail

One Animation’s Oddbods, has wrapped up a national campaign delivering fun and learning inspired content to a whopping two million children through over 140,000 UK preschool teachers, child minders and nursery carers.

Targeting Early Years Foundation Stage (EYFS) and KS1 children, the campaign delivered a variety of communications materials including activity sheets, fun make and do ideas for kids and parents or carers to do together, and lesson planning concepts, each inspired by the seven different quirky and relatable Oddbods characters.

“The key principles of EYFS recognise that every child can be resilient, capable and confident and that all children develop in different ways,” says Anabel Higgin, Marketing Director, One Animation. “The rib-tickling antics of the Oddbods’ very different characters, celebrate individuality and help promote discussions around navigating life’s challenges, opportunities and daily events - so it’s no surprise our award-winning content has been thoroughly welcomed and implemented by so many educational leaders and parents as part of our campaign.”

The campaign follows an endorsement from Fundamentally Children, which outlines how the award-winning, Emmy-nominated animation can be used to promote discussions within the family about different personality types, teaching children about different emotions and, importantly, inspiring imaginative play.    

The expert team at Fundamentally Children, founded by Dr. Amanda Gummer, says: “Our panel of testers loved the fact that all the characters have distinct personalities and that although they don’t talk, you know what they’re trying to say through their expressions. This is great for developing children’s emotional intelligence and the ways the characters interact also teach children about managing their emotions and embracing each other’s differences, which is an important part of their personal, social and emotional development.”

Oddbods has soared to an eye-watering seven billion views on YouTube alone, with 15m new views everyday.


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