The brand owners of Daisy & Ollie have enlisted specialist agency Nimbus Nine to expand the pre-school brand’s licensing business.
Led by industry veteran Tina-Louise Foster, Nimbus Nine will work directly with the team at Daisy & Ollie to build a pre-school product and promotional range for launch from late 2019.
“The basis of Daisy & Ollie comes from such wholesome experience that you can tell why it has struck a chord with parents across Europe,” says Tina-Louise. “Nimbus Nine are delighted to partner with such an experienced team and are very excited to start licensed extensions to the hugely popular series.”
Created by Helen Brown and produced by CHF Entertainment with Jason Manford as executive producer and writing many of the scripts, Daisy & Ollie premiered for the first time on Cartoonito in November 2017 and was an instant hit with parents and pre-schoolers, quickly becoming Cartoonito UK’s number one show on launch.
“Daisy & Ollie is performing so incredibly well on Cartoonito, that the channel is building the show into its long-term plan with a further 52 episodes now in production for release later this year,” says Helen. “This really gives our licensing partners the security of broadcast longevity.
“It’s such an exciting time for the brand and we’re delighted to be working with Nimbus Nine as they are as passionate about the ethos of the show as we are, making them the perfect partner to drive our licensing strategy forward.”