Animaccord has closed a deal with Docomo Digital to develop subscription-based licensed app for Masha and the Bear,available for download this month.
The app will feature series of Masha and the Bear, as well as Masha’s Tales and Masha’s Spooky Stories, and will be available in 17 countries: Brazil, Mexico, Argentina, Chile, Peru, Ecuador, Colombia, Uruguay, Spain, UK, Italy, Portugal, Poland, Russia, Turkey, Australia, Republic of South Africa.
“We are very excited to present a new Masha and the Bear app developed by Docomo Digital team,” says Olga Khabibullina, Senior Media Manager at Animaccord. “The app has been designed by highest standards of kids safety in digital as well as creative, innovative and interactive approach that will create the unique experience for kids and parents watching and playing Masha's content within the app.”
The app has been developed as an immersive ad-free digital zone for kids, with robust parental control. The mini-games, exclusively developed by Docomo Digital, include the classic Memo game, Colouring Book and Paint activity, enriched by an interactive drag and drop module to allow users to create their own Masha visuals using static backgrounds and dynamic stickers. A mini-piano app enables kids to undertake music discovery as they experience dancing Masha characters, while a state-of-the-art Selfie app lets kids snap away in a Masha Photo Booth.
Hiroyuki Sato, CEO at Docomo Digital says: “Our partnership with Animaccord to bring the increasingly popular Masha and the Bear series in this unique app experience marks an important milestone for our portfolio of content partnerships. Parents around the world are becoming increasingly discerning about safety around digital content being consumed by their children, and rightly so. Our teams were focussed on creating a safe environment which is no less engaging and interactive for the young audience.”
The app will be launched on the App Store and Google Play marketplaces across the world in February 2019.