One of the perks of winning the BLE License This! Competition is the opportunity to return the following year and showcase your brand as an exhibitor on the showfloor – something last year’s winner Zara Picken is looking forward to.

Zara triumphed at last year's License This! Competition, the annual live-pitch event for new brands, with Oddcats! in the Character and Animation category.

The brand will make its debut this year as an exhibitor at London’s ExCel, BLE’s new home.

"I'm really excited that I’ll be able to attend BLE,” says Zara, the owner and illustrator of the Oddcats! “It’s going to be great to officially launch the Oddcats! brand in October.

“My hope is that BLE enables me to meet people with the same enthusiasm and belief in the brand who can help bring the characters and their world to a wider audience."

Oddcats! is a fun and friendly pre-school brand created by illustrator Zara Picken. Cute, colourful and a little bit quirky, the Oddcats are always working together and exploring something new in Oddlandia. 

The distinct stitch-style designs are ideal for use within books, apps, toys, clothing, and stationery.