License This! 2018 winner Oddcats! To debut at BLE

Zara Picken, owner and illustrator of the quirky pre-school brand, details her debut as an exhibitor at this year’s licensing event

Written by Rhys Thomas

Posted 06.08.2019 | Pre-School

License This! 2018 winner Oddcats! To debut at BLE thumbnail

One of the perks of winning the BLE License This! Competition is the opportunity to return the following year and showcase your brand as an exhibitor on the showfloor – something last year’s winner Zara Picken is looking forward to.

Zara triumphed at last year's License This! Competition, the annual live-pitch event for new brands, with Oddcats! in the Character and Animation category.

The brand will make its debut this year as an exhibitor at London’s ExCel, BLE’s new home.

"I'm really excited that I’ll be able to attend BLE,” says Zara, the owner and illustrator of the Oddcats! “It’s going to be great to officially launch the Oddcats! brand in October.

“My hope is that BLE enables me to meet people with the same enthusiasm and belief in the brand who can help bring the characters and their world to a wider audience."

Oddcats! is a fun and friendly pre-school brand created by illustrator Zara Picken. Cute, colourful and a little bit quirky, the Oddcats are always working together and exploring something new in Oddlandia. 

The distinct stitch-style designs are ideal for use within books, apps, toys, clothing, and stationery.


Merchantwise Licensing digs in with Minecraft down under thumbnail

Merchantwise Licensing digs in with Minecraft down under

The Australian firm is the first local agent represent the hit video game property in Australia and New Zealand

Clangers heads to China thumbnail

Clangers heads to China

Coolabi Group signs new partnership with Chinese animation company Fantawild to localise the show and adapt its licensing programme to ...

Barney movie in the works at Mattel Films thumbnail

Barney movie in the works at Mattel Films

Press Releases

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video