In the Night Garden goes DTR with Home Bargains

DHX Brands and Home Bargains operator TJ Morris collaborate on exclusive merchandise offering in UK this summer, including toys, apparel and accessories and more

Written by Rhys Thomas

Posted 29.07.2019 | Pre-School

In the Night Garden goes DTR with Home Bargains thumbnail

DHX Brands has launched an exclusive range of In the Night Garden merchandise at Home Bargains.

The direct-to-retail promotion with TJ Morris will see products introduced exclusively in Home Bargains and Quality Save stores throughout the UK this summer, with an initial 18 products available by the end of July, followed by two more in August and a further 12 in September.

Laura Brennan, Brand Manager at DHX Brands, says: “TJ Morris have an excellent reputation with their burgeoning Home Bargains stores and we are excited to be teaming up with them to give In the Night Garden fans such a wonderful new range, which increases the variety of products available and provides even more ways for young children to get closer to their favourite characters.”

The range includes a host of items which are currently unavailable from other existing In the Night Garden licensees, including infant wipes, toddler training items, wooden pull-along toys, slippers, towelling robes, gift bags and feeding products such as bibs and sipper cups.

The range also includes greetings cards and gift wrap, tableware such as cutlery and melamine sets, pyjamas, onesies, backpacks and other apparel and accessories.

With Home Bargains also stocking toys from Golden Bear’s popular and award-winning In the Night Garden range, the store is now a must-visit destination for fans of the top-rated CBeebies preschool TV series.

Helen Lynch, TJ Morris, adds: “We are delighted to team up with DHX Brands to offer this fantastic new range of In the Night Garden products. Such an appealing choice of items, from such an evergreen brand which is beloved by millions of families nationwide, is sure to prove a big hit with our customers over the summer.”


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