Hey Duggee joins Children in Need

BBC Studios’ pre-school property features in early years fundraising campaign and series of charity shorts

Written by Rhys Thomas

Posted 13.11.2018 | Pre-School

Hey Duggee joins Children in Need thumbnail

BBC Studios is calling on its pre-school character Hey Duggee to get involved in Children in Need as fundraising efforts ramp up ahead of this year’s live televised appeal.

BBC Children in Need runs a schools fundraising campaign every year, encouraging schools and nurseries across the UK to raise money for the charity. This year’s early years fundraising campaign with hit CBeebies show Hey Duggee has seen over 30,000 free fundraising packs sent to pre-schools and nurseries across the country.

The free fundraising kits are designed to inspire children to get involved in fundraising activities and earn their Pudsey Badge. The kits have been designed to incorporate key themes from Hey Duggee including working together, having fun and earning badges. They include several activity ideas and resources to help teachers and children in their efforts, as well as Pudsey Badge stickers for children to earn. The BBC Children in Need website also offers resources for fundraising, including Hey Duggee colouring in sheets, recipes, party decorations and games.

“We’re thrilled to have partnered with BBC Children in Need on their fundraising campaign this year,” says Katie Hibbs, Marketing Manager for Children’s, BBC Studios. “Hey Duggee and BBC Children in Need fit so well together and it’s fantastic to see the brands working in tandem to inspire children across the country to get involved in fundraising.” 

Studio AKA, the production company behind Hey Duggee, created three short animations to promote the campaign across social media.

Claire Hoyle, Commercial Director, BBC Children in Need adds: “Our fundraising campaign is always a huge hit with schools and nurseries and provides a wonderful opportunity for kids to help children and young people facing disadvantage in a fun and creative way. Our partnership with Hey Duggee has proved a huge success this year, offering new ways for children to get involved in fundraising.”

Children in Need is the BBC’s annual charity event to raise funds for disadvantaged kids and young people. It centres around a live telethon appeal featuring variety performances and returns this year on Friday 16 November.  

An exclusive Hey Duggee BBC Children in Need T-shirt is also available from Asda.


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