Golden Bear has been appointed master toy partner for pre-school property Bing in a deal that spans the UK and Ireland, EMEA and Australia.
Sandra Vauthier-Cellier, chief commercial officer at Acamar Films says: “We’re thrilled to welcome Golden Bear to the Bing family.
They are undoubtedly the perfect partner to capture the unique essence and values of Bing and transform them into a range of toys that children and parents love.”
Golden Bear has seen success with a number of high profile pre-school master toy licenses and will continue its form with the new line for Bing. Rolling out from A/W19, the range will feature the most popular characters from the animated series, such as Bing and Flop, across a range of toy categories, including basic, talking, feature and night-time plush toys, figurines, playsets role-play, wooden and more.
Barry Hughes, md of Golden Bear, adds: “We are extremely excited about bringing our pre-school expertise and passion for toys and applying it to the wonderful property, Bing.
“We have watched with great admiration as Bing has established himself in the hearts of pre-schoolers over the last few years, and the iPlayer views (which have surpassed anything we have seen before), are a true testament to how much pre-schoolers wish to engage with the characters.”