Fireman Sam and Despicable Me join tonies line-up

Animated characters are the latest licenses to join the children’s audio system, with hours of story content

Written by Rhys Thomas

Posted 06.03.2020 | Pre-School

Fireman Sam and Despicable Me join tonies line-up thumbnail

A pair of much-loved licensed characters have joined the tonies collection of stories and songs, as well an Easter Bunny Creative-Tonie.

Fireman Sam and Despicable Me: The Junior Novel are the latest licensed additions to the children’s audio system, and join other popular properties such as Disney’s The Lion King, The Gruffalo and Little Red Riding Hood.

Based on the TV series, the Fireman Sam Tonie character comes packed full of content that runs for 60 minutes and tells the tale of its namesake saving the day in the fictional Welsh town of Pontypandy.

The Despicable Me: The Junior Novel Tonie runs for 116 minutes, with a story of mastermind Gru and his Minions, one of which the Tonie itself takes the form of.

“We are delighted to introduce two such well known and loved titles to our collection,” says tonies co-founder Marcus Stahl.

“Minions have become iconic animated figures in their own right, and it is fantastic to be able to add the timeless character Fireman Sam to the collection. We look forward to seeing the response from new and existing customers and have more exciting launches planned in the coming months.”

A seasonal Easter Bunny Creative-Tonie has also been added to therange takes the form of a bunny holding a basket of Easter eggs and will enable users to record their own audio via the Tonie-App.

More than 10.5 million Tonies and one million Tonieboxes have been sold across Europe since launch. The brand began its expansion into the States this year with the hire of Christoph Frehsee as US General Manager. Product is expected to hit American shelves towards the end of this year.


Riverside Brands secures host of partners for Rainbocorns thumbnail

Riverside Brands secures host of partners for Rainbocorns

Zuru’s sequined plush collectable adds raft of EMEA deals from puzzles and toys, to apparel, greetings cards and more

Asmodee Entertainment hires Interactive Game Licensing Manager thumbnail

Asmodee Entertainment hires Interactive Game Licensing Manager

The board game company continues its licensing push into interactive entertinament with appointment of Games Workshop veteran Christian Dunn

Beano draws five new licensees thumbnail

Beano draws five new licensees

Games, apparel, confectionery and more will hit stores in the run up to Dennis’ 70th anniversary next year, in raft ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year