Clangers is heading to China with a local partner that will adapt the show and licensing programme for local audiences.
Coolabi Group has signed a partnership with animation company Fantawild to bring the BAFTA-winning pre-school series to the Chinese market.
Fantawild will localise the pre-school show and develop new merchandise and consumer products better suited to the tastes of Chinese consumers.
The deal was announced last week at the annual Fantawild Animation Expo, where Jeremy Banks, CEO of Coolabi Group, said: “I knew that we had to work with Fantawild in China on this property the first time I met with them and heard their vision for Clangers in China. They are very well-established and respected and we trust that Clangers is in the best of hands with them.”
Fantawild Animation is a top animation studio in China, best known for its Boonie Bears brand, and turns over annual merchandise sales of more than $440 million. Its parent company Fantawild Holdings is one of the top global theme park operators. It owns 29 resorts and has 10 more under construction.
Daisy Shang, Executive President of Fantawild Group and President of Fantawild Animation, added: “We are very happy to be partnering with our friends at Coolabi. We believe that Clangers will instil something new into the Chinese pre-school animation industry.
“The enlightening program will stimulate children’s imagination and become a unique presence in the Chinese market.”
Originally broadcast in the UK on BBC One between 1969 and 1972, Clangers returned with a new series in 2015 and has since attracted strong ratings and a host of international honours.