China goes quackers for Hana’s Helpline

The stop-motion animation about a duck agony aunt heads to China’s state-owned broadcaster CCTV

Written by Rhys Thomas

Posted 23.10.2019 | Pre-School

China goes quackers for Hana’s Helpline thumbnail

Hoho Entertainment’s award-winning pre-school series Hana’s Helpline (52 x 10”) is now airing on national TV in China on CCTV,

The deal was negotiated by The Media Pioneers MP, Hoho’s exclusive distribution partner for the series in China.

Produced by Wales based Calon TV for S4C and Channel 5, Hana’s Helpline is a stop-motion animation series about a dedicated duck agony aunt who is always at the end of a phone.

Maggie Liang, MD, The Media Pioneers, says: “We are proud to represent Hoho Rights to distribute Hana’s Helpline, a classic and innovative IP, to the Chinese market. The show's concept and characters bring fun and positivity to kids and their families. We believe Chinese audiences will enjoy the show and fall in love with Hana and her friends.”

The CCTV deal follows Hana’s Helpline’s initial launch in the region on Tencent and MangoTV, two of China’s biggest VOD channels, where it is already proving popular. CCTV, China’s state-owned broadcaster, runs the country’s leading children’s channel which is accessible to over one billion viewers.

Helen Howells, Joint Managing Director, Hoho Entertainment, says: “We’re thrilled to be bringing this beautiful stop-motion series to pre-schoolers in China and it’s been a pleasure working with Maggie and her team to make this happen. Hana and her friends are there to remind little children that they should never fear talking about their problems, no matter how big or small.”

Hana’s Helpline deals with the kind of social and emotional issues that young children experience when they first start going to school. Together with her son Francis, Hana helps animals with all sorts of problems, whether it’s a giraffe that’s being bullied because it’s so tall or a little duck that’s too scared to go swimming.

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