BBC Studios signs major China deal for Hey Duggee

China's PPW will act as agent and licensee for the hit pre-school brand in Greater China, handling consumer products, events and shows, digital, gaming and more

Written by Rhys Thomas

Posted 19.06.2019 | Pre-School

BBC Studios signs major China deal for Hey Duggee thumbnail

BBC Studios has announced major plans for Hey Duggee in Greater China, finalising an agreement with PPW Sports and Entertainment to act as agent and licensee in the territory.

The multi-year deal will see PPW represent the hit pre-school property across mainland China, Taiwan, Hong Kong and Macau, with rights including merchandise, family entertainment centres, live events, stage shows, digital, gaming, publishing, audio and English-language learning.

“Hey Duggee is a heartwarming brand that brings joy to its viewers, and also teaches them sound values that we hope our children will learn. We hope that this partnership will grow the brand even further, and enrich the Hey Duggee viewing experience,” says Ivan Chan, Founder and CEO, PPW Group, who signed the agreement with BBC Studios CEO Tim Davie.

“Since its launch in China two years ago, Hey Duggee has become a huge hit with Chinese audiences on digital platforms,” says Tim. “Its first year alone saw close to two billion views on SVOD and it continues to capture the imagination of children across the country. This deal with PPW will bring the show’s much-loved characters even closer to its fans in the region.”  

The partnership was announced as the 10th China-UK Economic and Financial Dialogue this week in London, co-chaired by Chinese Vice Premier Hu Chunhua and the UK Chancellor Philip Hammond. Minister George Hollingbery, Minister of State for Trade Policy at the Department of International Trade (DIT), UK, was also present to witness the signing (pictured top).


Mark Hamill leads all-star Masters of the Universe cast thumbnail

Mark Hamill leads all-star Masters of the Universe cast

The movie star will voice Skeletor in Mattel’s anime Netflix series, and is joined by Game of Thrones’ Lena Headey ...

Sophie la Girafe makes licensing push into US thumbnail

Sophie la Girafe makes licensing push into US

DeLiSo appoints Anjar Co. and Becker Associates as licensing agents to develop the infant brand’s expansion in all categories

Sonic movie speeds into the record books thumbnail

Sonic movie speeds into the record books

Paramount’s video game adaptation topped the box office in its opening weekend with $57m US haul, beating Pokémon Detective Pikachu's ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year