Amscan gains Peppa for partyware

Adds new party goods such as cups, decorations and party bags to its existing range of Peppa Pig balloons and dress-up

Written by Rhys Thomas

Posted 06.08.2019 | Pre-School

Amscan gains Peppa for partyware thumbnail

In the year of Peppa Pig’s 15th anniversary, Amscan International has secured the license to add party goods to its existing range of Peppa and George dress-up and balloons.

Available to pre-order now, Amscan’s first new ensemble will be ready to ship from August 2019. The colourful range of Peppa Pig-themed party goods incorporates best-selling items such as: plates, cups, napkins, table covers, decorations, party bags and favours.

Mel Beer, Licensing Director EMEA at Amscan, says: “We are thrilled that Eone has supported us in our ambition to offer Amscan’s customers a ‘one stop party’ opportunity for Peppa Pig - across party goods, balloons & costumes. Balloon sales for this truly evergreen property continue to grow year on year, and with the recent addition of costumes, and now party goods; our full range offering provides everything a Peppa Pig fan could possibly need to celebrate with their favourite character in style”.

The deal comes as Gemma International, the former Peppa Pig partyware licensee, goes into liquidation. Peppa was one of Gemma’s longest and best performing licenses, but after struggling in recent years, directors agreed to cease trading and called in PwC last month.


READ MORE: Licensed greetings company Gemma ceases trading

Amscan now adds a new party range that perfectly matches its existing range of Peppa Pig foil and latex balloons, which continues to be a top selling licensed franchise for the manufacturer year on year. A broad offering of balloon formats are already available, which include: Air-filled Mini Balloons, SuperShapes, Balloon Bouquets and an AirWalker (measuring 1.2 m).

Amscan’s new Peppa Pig and George costumes are also available to order now for Q4 2019 delivery, featuring three different styles: Peppa’s everyday dress complete with bear accessory, a Peppa party dress and a George cape.


Merchantwise Licensing digs in with Minecraft down under thumbnail

Merchantwise Licensing digs in with Minecraft down under

The Australian firm is the first local agent represent the hit video game property in Australia and New Zealand

Clangers heads to China thumbnail

Clangers heads to China

Coolabi Group signs new partnership with Chinese animation company Fantawild to localise the show and adapt its licensing programme to ...

Barney movie in the works at Mattel Films thumbnail

Barney movie in the works at Mattel Films

Press Releases

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video