Acamar bolsters senior team

Trio of hires brings a broad mix of expertise to the company as it looks to further capitalise on the success of Bing, the hit pre-school show

Written by Rhys Thomas

Posted 13.12.2018 | Pre-School

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Acamar Films is strengthening its senior team with a trio of hires as it looks to further capitalise on the success of its pre-school series Bing.

Jodie Morris joins as Executive Director, Content while Alister Morgan has been recruited to the role of Director of strategy, both reporting in to Acamar co-founder and CEO Mikael Shields who leads Acamar’s creative, content and strategy divisions. Kirsty Southgate has also joined Acamar’s commercial division as Director of Promotions and Partnerships reporting to CCO, Sandra Vauthier-Cellier.

Bing is currently broadcast on linear channels in 102 countries while online consumption continues to expand, with over 300m views of Bing content on YouTube alone. Acamar is looking to strengthen further its position as a global broadcaster across both traditional linear and digital channels.

Prior to joining Acamar, Jodie was Director of Digital Content at Beano Studios, where she played a key role in launching Beano’s multi-award winning digital entertainment network beano.com. Previously she was Managing Editor, Online at Channel 4. In her new role, she is charged with leading the global expansion of Bing across digital and social platforms to engage both children and their carers with high quality, engaging content across multiple digital touch points.

Alister will be using his experience from previous roles as Head of Social Media, BBC Television/BBC iPlayer, and Director of Digital Media at A+E Networks UK/EMEA to steer Acamar’s overarching business strategy and consumer positioning. He will look particularly to further scale its international reach across traditional linear and emerging digital channels.

Kirsty will lead on global strategy delivering long-term revenue growth and marketing exposure for Bing. Previously she worked at 20th Century Fox as Director of Brand Management and Promotions EMEA on The Simpsons, Ice Age, Family Guy and Avatar, and also held roles at Warner Bros. and 4Kids Entertainment International.

Mikael Shields says: “I’m immensely proud of our team and these new appointments will build on our existing successes. Alister, Jodie and Kirsty have an incredible combined track record and they bring an extensive range of professional experience to Acamar. It’s an exciting moment and I’m delighted to welcome them to our team.”


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