Poetic Brands seals Universal deal

Agreement with Universal Pictures brings the studio’s biggest movie brands to adult apparel and nightwear

Written by Rhys Thomas

Posted 11.03.2019 | Movies

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Licensed clothing specialist Poetic Brands has signed a new agreement to develop apparel based around Universal Pictures’ biggest brands.

The range will cover apparel for adults, including nightwear, and feature iconic visuals from the film studios’ more than 100-year history. Founded in 1912, Universal is the oldest extant studio in the US with a catalogue spanning from early silent hits such as The Hunchback of Notre Dame and The Phantom of the Opera, right through to modern day global blockbusters like The Grinch and The Fast and Furious franchise.

Poetic Brands will tap into some of the studio’s biggest and most enduring brands, including Back to the Future, Jaws, Despicable Me, Trolls, ET, and a wide selection of horror classics.

“We are delighted to have signed this new agreement,” says Elliott Matthews of Poetic Brands. “Universal is one the biggest names in the film world, with a huge breadth of classic brands in its portfolio. We can’t wait to get stuck in with creating apparel lines that will tap into this rich history.”

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