The Point.1888 signs interiors brand MissPrint

Interiors brand teams with The Point.1888 to reach new audiences and build on previous successful licensing collabs with John Lewis, Quaker Oats and more

Written by Rhys Thomas

Posted 04.03.2020 | Lifestyle

The Point.1888 signs interiors brand MissPrint thumbnail

The Point.1888 has signed an exclusive deal with leading British designer and proven licensing success MissPrint.

Renowned for its unique, beautifully bold collection of eco wallpaper, with each design illustrated by hand and printed in the UK, MissPrint has enjoyed great success with brand licensing collaborations with the likes of John Lewis, Dunelm, Quaker Oats and more.

MissPrint has chosen to further grow these relationships and establish many more by partnering with The Point.1888.

Janine Richmond, Senior Commercial Manager for Home at The Point.1888, says: “With a loyal following and a clear brand direction, MissPrint is now primed to grow its business and we’re delighted to have been chosen as the partner to help it do just that.

“We’ll work with the MissPrint team to expand the brand’s reach, create new products in different categories and let them continue to do what they love best which is creating new designs!”

With its wallpaper and fabric ranges already hugely popular among women, homeowners and interior design enthusiasts, MissPrint is keen to extend its audience base by creating products which have wider appeal and are suitable for those renting property, as well as homeowners.

The Point.1888 has already began its brand immersion phase, which will then be followed by further research and competitor analysis, before the team can engage with its vast network of retail contacts.

MissPrint co-founder Yvonne Drury, says: “We have enjoyed incredible success in more than 35 countries across the world despite being a very small team. We’re a family-run business with strong beliefs about production, sustainability and supporting British businesses and The Point.1888 understands that.

“They’re equally passionate about their company values and I know we’ll make a great team.”


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