British artist Julie Dodsworth is to be represented by award-winning licensing agency Start Licensing, bringing her bucolic artwork to a variety of new product categories.
Already well established in the licensing sector, Julie has worked with a range of high profile licensees, including current partners Barbour, Churchill China, Canova and My Gifts Trade.
Headed by Ian Downes, Start Licensing will now look to expand upon that foundation.
"Start Licensing's primary role will be to develop new business in categories such as publishing, crafting, food and food gifting, seasonal gifting, apparel and homewares,” Ian says. “Further to this Start Licensing will work with Julie and Beth Dodsworth to develop brand collaborations and retail activations.
Julie's artwork is on trend and extremely licensing friendly. She uses traditional folk-inspired methods to create her designs, mixing with only three colours and one brush. Among her best-known design collections are The Flower Girl, The Lavender Garden, Daisy Daisy, Honey Bee and Hygge Figgy.
Alongside her daughter Beth Julie has developed a wholesale distribution operation that is blended with the licensing business. This presents opportunities to licensees to kickstart sales. She has worked with licensees to broaden their portfolio and exhibits at tradeshows such as the Spring Fair in Birmingham and the Home and Gift Buyers’ Festival in Harrogate, which gets underway this weekend.
"Julie Dodsworth has already created a licensing programme that is a proven success and has achieved great results,” Ian adds. “Her artwork is fresh, contemporary and reflects her warm personality. We are looking forward to working with Julie to build on the solid foundations her and Beth have created. It is great to have the opportunity to work directly with a rights holder who is creative and proactive. We look forward to working in close partnership with existing and new licensees giving them access to Julie's design talents, experience and sales acumen.”
Ian continues: "Start Licensing has a great track record of working in a focussed and targetted way. We look forward to developing product ideas in tandem with Julie which will inspire licensees and licensing. We will take an added value approach to this opportunity and our ambition is to build a real spirit of partnership between all those involved in the programme".