Smiley faces as Bravado takes on Emoji brand

Universal Music’s merchandise and brand arm to represent official Emoji brand in UK, Ireland and Nordics

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Posted 30.01.2017 | Lifestyle

Smiley faces as Bravado takes on Emoji brand thumbnail
Bravado, Universal Music Group’s merchandise and brand management company, has signed as exclusive licensing and merchandise partner for emoji company GmbH’s iconic brand within the UK and Ireland, Denmark, Sweden, Norway and Finland.

David Boyne, MD of Bravado UK, said: “We are delighted to confirm this deal with emoji company and are very much looking forward to working with Marco Huesges and his team. The emoji® brand is a unique and fascinating partner for Bravado and it offers huge depth and potential across so many product categories and channels of distribution to meet global demand, the opportunities are truly limitless!”

Bravado UK will work closely with emoji company to manage retail and licensing, online distribution, partnerships and collaborations for the brand within those territories. With more than 6 billion digital icons used daily, emoji company has helped transform the face of today´s digital communications into a lifestyle brand by creating the official emoji brand and thousands of copyright protected icons, patterns and styles, instantly recognised by billions of consumers around the world and available for cross category licensing.

“We are happy having entered into a partnership with Bravado UK who are experts in the field of licensing and the production of quality and appealing consumer product,” said Marco Huesges, CEO of emoji company. “Bravado´s excellent relationships with both retail and licensees and their unrivalled distribution power will are perfect to ensure the further growth of the emoji brand in those territories.”
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