Sanrio celebrates Hello Kitty anniversary

Dancing, manicures and sushi made for a perfect 44th birthday in brand celebrations across Europe

Posted 08.11.2018 | Lifestyle

Sanrio celebrates Hello Kitty anniversary thumbnail

Sanrio celebrated the 44th birthday of its world-famous Hello Kitty in style this year with a host of activity across Europe.

Though the character remains an eternal six-year-old girl, the company marks the 1 November 1974 anniversary with annual collaborations, events and more.

This year, a series of brand collaborations and unique events spanned across the continent. In London, Hello Kitty and dance institution Pineapple hosted a joint birthday party. Founded by Debbie Moore OBE and celebrating its own 40th birthday, Pineapple Dance Studio hosted Hello Kitty’s birthday bash to celebrate the girls’ and women’s collection launching in its Langley Street store and on the Pineapple website.

“Hello Kitty is an iconic London character with a global reach, so I was very excited to partner with her to launch Pineapple’s 40th anniversary celebrations,” says Debbie. “I feel Hello Kitty embodies the feelings of positive joy and happiness that dancing gives, and I am very pleased that she has found a new home at Pineapple Dance Studios.”

Across the Channel in France, members of Hello Kitty Gang – the brand’s influencer collective – celebrated their favourite character’s birthday with an exclusive manicure by Paris-based Japanese nail artist Yuko by Yuko.

Next year Sanrio celebrates 45 years of its icon

Meanwhile in Sweden, Sanrio’s partnership with sushi restaurant Sushi Yama on the new, nationwide Yama Kids menu launched with events in Gothenberg and Stockholm. To their delight, families sampled the new menu, participated in activities and met Hello Kitty herself. The menu features Hello Kitty alongside Bad Badtz-Maru, another much-loved Sanrio character, and has been rolled out across 36 restaurants.

Sanrio says the power of Hello Kitty continues to grow and it is already looking ahead to her 45th anniversary in 2019.


Artsana the purr-fect partner for 44 Cats thumbnail

Artsana the purr-fect partner for 44 Cats

Rainbow’s hit pre-school show will come to toys and nursery lines under Artsana Group’s Chicco banner, with heavyweight co-marketing support

DHX and WildBrain bolster senior teams thumbnail

DHX and WildBrain bolster senior teams

Lara Ilie promoted to VP of Rights Strategy at DHX Media and Rachel Taylor joins as Commercial Director at WildBrain

TOTY19: A night to remember thumbnail

TOTY19: A night to remember

Excitement is building for the US Toy of the Year Awards in New York City next month – a celebration ...

Press Releases

Deer Little Forest heads to Nordics thumbnail

Deer Little Forest heads to Nordics

Award-winning agent Ferly signs to represent the kids’ art and lifestyle brand in the Nordics, tapping into traditional category lines ...

Warrior Cats go online thumbnail

Warrior Cats go online

Coolabi launches official online hub and web store for publishing brand Warrior Cats

Tokyo aquarium hosts Pingu promo thumbnail

Tokyo aquarium hosts Pingu promo

Pingu-themed Christmas promotion transforms the Sunshine Aquarium in Tokyo this festive season

Rainbow Rangers signs new licensees thumbnail

Rainbow Rangers signs new licensees

New partners across kids’ arts and crafts, footwear and vitamins join programme for 2019 retail roll out