Sanrio celebrated the 44th birthday of its world-famous Hello Kitty in style this year with a host of activity across Europe.
Though the character remains an eternal six-year-old girl, the company marks the 1 November 1974 anniversary with annual collaborations, events and more.
This year, a series of brand collaborations and unique events spanned across the continent. In London, Hello Kitty and dance institution Pineapple hosted a joint birthday party. Founded by Debbie Moore OBE and celebrating its own 40th birthday, Pineapple Dance Studio hosted Hello Kitty’s birthday bash to celebrate the girls’ and women’s collection launching in its Langley Street store and on the Pineapple website.
“Hello Kitty is an iconic London character with a global reach, so I was very excited to partner with her to launch Pineapple’s 40th anniversary celebrations,” says Debbie. “I feel Hello Kitty embodies the feelings of positive joy and happiness that dancing gives, and I am very pleased that she has found a new home at Pineapple Dance Studios.”
Across the Channel in France, members of Hello Kitty Gang – the brand’s influencer collective – celebrated their favourite character’s birthday with an exclusive manicure by Paris-based Japanese nail artist Yuko by Yuko.
Meanwhile in Sweden, Sanrio’s partnership with sushi restaurant Sushi Yama on the new, nationwide Yama Kids menu launched with events in Gothenberg and Stockholm. To their delight, families sampled the new menu, participated in activities and met Hello Kitty herself. The menu features Hello Kitty alongside Bad Badtz-Maru, another much-loved Sanrio character, and has been rolled out across 36 restaurants.
Sanrio says the power of Hello Kitty continues to grow and it is already looking ahead to her 45th anniversary in 2019.