Ryan of Ryan’s World has designed a new range of oral care products in partnership with Colgate.
The YouTube star, whose brand is managed by pocket.watch, includes an electric toothbrush and Ryan’s Bubble Fruit-flavoured toothpaste and mouthwash.
"We are so thrilled to be welcoming Ryan into the Colgate family this year. His ability to make such a strong connection with kids his age is inspiring," says Bill Van de Graaf, Vice President of Marketing for North America at Colgate-Palmolive.
"Our hope is that Ryan and his new line will encourage kids to get excited about their brushing routine. We want to bring the excitement of playtime to Kids Oral Care through products created by Ryan – a friend they trust!"
To support the launch, Ryan's World recently released a new video on the Ryan ToysReview YouTube channel, chronicling Ryan's visit to Colgate-Palmolive's Technology Facility in New Jersey. The video highlights Ryan learning how each of his oral care products is made and how he helped to design his own product line – everything from the flavours, packaging and colours were hand-selected by Ryan to create this fun new product line for kids.
"We are so proud to be collaborating with Colgate to help get kids excited about their oral care and continue to fulfill our mission of bringing kids and families more of what they love," says Kerry Tucker, Chief Marketing Officer, pocket.watch. "Not only does the new line help kids fight cavities and keep their teeth strong, fans of Ryan's World are going to love the unique details Ryan put into each of the products."
Colgate Kids Oral Care products, featuring Ryan's World are available this month online and in-stores across the US.