Prohbtd, a leading cannabis product and content company, is putting hemp high on the agenda at this week’s Licensing Expo, kicking off a major partnership with Beanstalk.
Beanstalk will have exclusive representation of Prohbtd’s – stylised PRØHBTD – portfolio of consumer brands as part of a global initiative to expand hemp licensing around the world, with future plans to also include CBD and cannabis.
The agreement also extends beyond representation. Blueprint, Beanstalk's consulting division, will also be able to access Prohbtd’s deep industry expertise and market knowledge to help clients gain a better understanding of the cannabis and hemp landscape. Information and insights on products, manufacturing and other services will help guide Beanstalk clients looking to take the plunge into the burgeoning cannabis space or extend their presence.
"In North America, we are in the branded products phase of our industry and building global brands will require sophisticated and creative licensing programs,” says Drake Sutton-Shearer, CEO of Prohbtd. “The Beanstalk team are incredible world class partners with a history of success that is second to none. We're honoured to be working together to not only bring our brands to life around the world but also to help educate their clients and help them succeed in our complex industry."
The partnership will kick off at Licensing Expo 2019 in Las Vegas, where Beanstalk will be promoting two Prohbtd brands: Hempathy, a hemp-based cosmeceutical line, and Ceeby Dee's, a hemp-derived lifestyle dietary supplement.
Beanstalk will seek licensee and retailer partners to extend both brands into lifestyle categories including health and beauty, food and beverage, apparel and accessories, and home décor.
Attendees can get to grips with the brands and the greater cannabis and hemp industry at the Licensing University on Wednesday. Allison Ames, President and CEO of Beanstalk and Craig Binkley, President of Proworks (the Prohbtd consumer brands group) will share insights at a presentation called The State of Cannabis and Hemp, the Emerging Brand Wars & the Global Licensing Opportunity. Catch it 5 June, 12.30-1.30pm.