Popeye scrubs up for men’s grooming range

No Olive Oyl, but plenty of beard oil in men’s grooming range from Barbershop and Shave Company, part of the brand’s 90th anniversary activity

Written by Rhys Thomas

Posted 16.05.2019 | Lifestyle

Popeye scrubs up for men’s grooming range thumbnail

King Features Syndicate has prepped a Popeye men’s grooming range with Barbershop & Shave Company, featuring the heroic animated sailor and bad guy Brutus.

Launched as part of the Popeye 90th anniversary celebration, the product range covers everything men need to spruce themselves up: hair pomade, beard oil, beard balm, beard wash, shave cream, post-shave lotion, and pre-shave oil.


“The passion behind this Popeye range made this partnership an ideal alignment for the brand in its anniversary year,” says Carla Silva, VP and General Manager, Global Head of Licensing for King Features. “This unique grooming collection, featuring both Popeye and Brutus, celebrates the American tradition of barbershop culture in #PopeyeStrong fashion.”

The range is supported at bricks and mortar retail with tin cans wrapped in custom Popeye and Brutus artwork, die cut stickers and window clings.

Anniversary celebrations for Popeye launched with new children’s YouTube series Popeye’s Island Adventures, followed by the debut of comic strip series, Popeye’s Cartoon Club.


Hasbro acquires Entertainment One thumbnail

Hasbro acquires Entertainment One

The toy maker buys Peppa Pig owner eOne in all-cash deal eight times bigger than its Power Rangers acquisition in ...

Lunch bites #3 thumbnail

Lunch bites #3

This week we look at the return of The Matrix, why, oh why, Tom Holland can’t catch a break, and ...

Taylor Swift and Stella McCartney collaborate on Lover collection thumbnail

Taylor Swift and Stella McCartney collaborate on Lover collection

Collaborative fashion line launches to coincide with the popstar’s latest album, kicking off with a NYC pop-up opening this weekend

Press Releases

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes

Diesel Brothers game rolls out thumbnail

Diesel Brothers game rolls out

The Diesel Brothers: Truck Building Simulator video game is based on the hit Discovery Channel TV series