SpongeBob Yellow is the latest branded colour release from The Pantone Color Institute, launching to coincide with the 20th anniversary of Nickelodeon's world-famous character.
Alongside the animation’s main sponge, his trusty sidekick has also been immortalised with Patrick Star Pink.
As with all Pantone colours, there’s a story behind each. SpongeBob Yellow is inspired by his “enthusiasm, playfulness and fun-loving nature” and has been chosen as “a luminous golden hue that reflects the energy of the sun, radiating joy and happiness, and sparking imagination,” according to Laurie Pressman, Vice-President, Pantone Color Institute.
“We were very honored to partner with Nickelodeon on the creation of colors for these two globally iconic characters,” Laurie adds.
Meanwhile Patrick Star Pink is seen s a “warm and inviting coral” that reflects the “spirited and affable, a light hearted” nature of SpongeBob’s best friend.
The launch forms part of Nickelodeon’s Best Year Ever campaign to celebrate 20 years of its mascot.
Charlotte Castillo, Senior Vice President, Franchise Planning, Viacom Nickelodeon Consumer Products, says: “For two decades, SpongeBob SquarePants has inspired millions of people. From our partnership with the Pantone Color Institute to our collaborations with artists around the world – we’re commemorating SpongeBob’s 20th Anniversary by celebrating his optimism, imagination and creativity.”
In addition to the Pantone Color Institute partnership, Nickelodeon also collaborated with artists around the world to create unique interpretations of SpongeBob.
Brazilian-born, Miami-based international pop artist Romero Britto reimagined SpongeBob in his trademark vibrant and colourful patterns, while UK-born artist Jon Burgerman, known as the purveyor of doodles, created 50 SpongeBob pieces in his unique art style.
They join 20 other artists including Christian Tamondong and Ronald Ventura, whose expressions of SpongeBob ranged from canvas paintings to porcelain and polystone figurines, will be showcased at an upcoming Secret Fresh gallery exhibition.