Mad Beauty travels to a galaxy far, far away

First Star Wars range for the licensed beauty brand targets men with black tea Vader and honey-infused C3PO face masks

Written by Rhys Thomas

Posted 19.08.2019 | Lifestyle

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Mad Beauty is taking its first journey to a galaxy far, far away with the launch of a new range of Star Wars face masks.

Building on the success of the health and beauty brand’s existing line of face masks, the Star Wars collection is Mad Beauty's first to carry the sci-fi license, has been designed with men in mind. 

It introduces four news designs featuring some of the franchise’s best-loved character: Darth Vader is infused with black tea, while Yoda comes packed with goodness of cucumber. Chewbacca uses coconut oil, and C3PO is infused with honey to condition and bring out a natural golden glow.  

Alongside branded packaging, each face mask also comes printed with a character on the mask sheet, making for a hilarious pampering session.

The face masks head to retail in Q4, just in time for Christmas and the December release of Star Wars: The Rise of Skywalker, the final movie in the most recent trilogy.

The launch strengthens Mad Beauty’s on-going partnership with Disney. Last month the pair expanded their licensing agreement beyond UK shores to cover all of EMEA.

Samar Selby, Senior Commercial Manager, Health and Beauty at The Walt Disney Company, said of the expanded partnership: “Mad Beauty have been a pleasure to work with in the UK. They have collaboratively grown our licensed business within the teen and adult consumer segment. They continue to bring fun, creativity and innovation to the category for Disney. We are so excited to be able to expand that now across the globe, where a clear demand for this product also exists.”


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