UK health and beauty brand Mad Beauty is growing the reach of its Disney license with a major expansion into the US, Canada, Mexico and Brazil.
The move strengthens Mad Beauty’s relationship with Disney and builds on the on-going success of its collection in the UK and EMEA, and accelerating global business.
Earlier this year, Mad Beauty expanded its range of Disney-licensed face masks, lip balms and make-up bags to the whole of the EMEA region and, shortly afterwards, Australia and New Zealand were added to the company’s reach.
With North America, Mexico and Brazil now added to the license, Mad Beauty MD Trevor Cash says it’s testament to the teams' hard work in bringing their experience and creativity to the project, and a further reflection of the work that’s been put into the Disney Never Too Old For range.
“We are so excited to be able to take our designs to the North American Market and have Disney Consumer Products recognise this opportunity,” Trevor says.
“This is the start of a new era for Mad Beauty and we really hope the US and Canadian customers will be just as enthused by our Disney ranges as our existing customers.”