LMI inks deal for the Bard

The Shakespeare Birthplace Trust names LMI global licensing agent for Stratford-upon-Avon’s wordsmith

Written by Rhys Thomas

Posted 18.06.2019 | Lifestyle

LMI inks deal for the Bard thumbnail

LMI is set to transform the Bard into a licensing programme befitting his ground-breaking influence on

The Shakespeare Birthplace Trust has named LMI as its worldwide licensing agent, charged with transforming the heritage and legacy of the Bard into a fully fledged licensing programme.

LMI will represent the heritage brand in all territories, excluding some Asian markets including China and South Korea.

Louisa Stott, Head of Retail at the charity, says: “We are delighted to be working with LMI on developing the international licensing programme for Shakespeare Birthplace Trust and really excited about the opportunities that we are sure it will bring.”

LMI will focus on core categories of homewares, gifts, textiles, jewellery and more, offering licensees access to an inimitable archive of unique objects, works of art, rare books and words that continue to inspire 400 years on.

The Shakespeare Birthplace Trust is an independent charity that cares for Shakespeare heritage in his home town of Stratford-upon-Avon. It is recognised as the global centre for learning about and experiencing the works, life, and times of the world’s most famous writer.

In 2017, people from 86 countries made more than 872,000 visits to the Shakespeare family homes and gardens.   

Mr. Men take the stage in UK tour thumbnail

Mr. Men take the stage in UK tour

Brand-new live show Mr. Men and Little Miss On Stage will tour UK venues between August and November

Horrid Henry hits the big screen at Vue thumbnail

Horrid Henry hits the big screen at Vue

New special compilation of Novel Entertainment’s animation featuring favourite episodes and new music videos to debut across the UK in ...

Haim Saban launches music label with $500m investment thumbnail

Haim Saban launches music label with $500m investment

Former Power Rangers owner invests $500 million to launch Saban Music Group, a new label with plans to scout, manage ...

Press Releases

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes

Diesel Brothers game rolls out thumbnail

Diesel Brothers game rolls out

The Diesel Brothers: Truck Building Simulator video game is based on the hit Discovery Channel TV series