LMI inks deal for the Bard

The Shakespeare Birthplace Trust names LMI global licensing agent for Stratford-upon-Avon’s wordsmith

Written by Rhys Thomas

Posted 18.06.2019 | Lifestyle

LMI inks deal for the Bard thumbnail

LMI is set to transform the Bard into a licensing programme befitting his ground-breaking influence on

The Shakespeare Birthplace Trust has named LMI as its worldwide licensing agent, charged with transforming the heritage and legacy of the Bard into a fully fledged licensing programme.

LMI will represent the heritage brand in all territories, excluding some Asian markets including China and South Korea.

Louisa Stott, Head of Retail at the charity, says: “We are delighted to be working with LMI on developing the international licensing programme for Shakespeare Birthplace Trust and really excited about the opportunities that we are sure it will bring.”

LMI will focus on core categories of homewares, gifts, textiles, jewellery and more, offering licensees access to an inimitable archive of unique objects, works of art, rare books and words that continue to inspire 400 years on.

The Shakespeare Birthplace Trust is an independent charity that cares for Shakespeare heritage in his home town of Stratford-upon-Avon. It is recognised as the global centre for learning about and experiencing the works, life, and times of the world’s most famous writer.

In 2017, people from 86 countries made more than 872,000 visits to the Shakespeare family homes and gardens.   

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