Liverpool x Hello Kitty collection kicks off at Anfield

Exclusive collaboration with the football team marks 45 years of Sanrio’s character and covers everything from two-piece kits to pyjamas, backpacks and water bottles

Written by Rhys Thomas

Posted 18.11.2019 | Lifestyle

Liverpool x Hello Kitty collection kicks off at Anfield thumbnail

Liverpool Football Club manager Jurgen Klopp has a new signing to the squad all the way from Japan: Hello Kitty.

A new collection of exclusive Hello Kitty x LFC merchandise is now available for fans in a new global collaboration between the club and Japanese creator Sanrio, part of the character brand’s 45th anniversary celebrations.

Made up of a wide variety of products for children, from backpacks and drinks bottles to stationery sets and footballs, the new range merges LFC’s sporting style with Sanrio’s most iconic and lovable character and features 35 key pieces.

The Hello Kitty x LFC Junior Sports Set is ideal for any young Red getting ready to cheer on their favourite team on a matchday. Styled in a vibrant red, the two-piece set features a jersey and shorts combination, each piece complete with Hello Kitty and LFC logos situated on the front.

With its understated detailing and soft grey colour, the Hello Kitty x LFC Women’s Sweatshirt offers a comfortable and casual look this autumn/winter, making it the ideal gift for under the tree this Christmas.

And for young fans, the cosy pyjama set for babies and juniors with long-sleeve t-shirt and bottoms is perfect as the evenings begin to get colder. Hello Kitty is on the front of the pyjama white t-shirt, and also features on the red and white striped pyjama bottoms.

To officially unveil the range, Hello Kitty made a special appearance at the club’s Anfield store, alongside LFC’s own mascot Mighty Red. Families were treated to a host of fun activities, such as photo opportunities with Hello Kitty and fantastic prize giveaways.

The exclusive range is available to purchase now in the club store at Anfield, Liverpool ONE and globally online on Liverpool’s ecommerce store.


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