King Features picks up Tulipop

King will expand the presence of the whimsical Icelandic IP across US and Canada through new merch, advertising and promotional partnerships

Written by Rhys Thomas

Posted 04.06.2019 | Lifestyle

King Features picks up Tulipop thumbnail

King Features Syndicate has inked an agreement to represent the popular Icelandic character-driven brand Tulipop for merchandise, advertising and promotions in the United States and Canada.

Tulipop was founded in 2010 by celebrated Icelandic illustrator Signý Kolbeinsdóttir and marketing entrepreneur Helga Árnadóttir, with the mission to bring its unique IP to consumers around the world across all media. With its captivating art style and diverse cast of characters, Tulipop is the perfect addition to King Features’ broad portfolio of IP.

“In just 10 years, what started as a beautifully illustrated passion project has grown into a highly popular Icelandic franchise with a growing fanbase around the world,” says Carla Silva, Vice President and General Manager, Global Head of Licensing for the New York City-based unit of king parent company Hearst. 

“We are inspired by the creators’ love for their brand and look forward to expanding Tulipop’ presence in the U.S. and Canada through a robust merchandising campaign that truly captures the IP’s magical and eclectic world.”  

Building off the foundation of Tulipop’s first, U.S. based CP program, which includes placement in 300-plus Hot Topic stores and a roster of premium licensees, King Features will look to grow the brand through best-in-class collaborations and product partnerships across apparel, accessories, stationery, art, novelty items, and more.

“We are thrilled to be partnering with the awesome team at King Features in building Tulipop’s presence in the US market," says Helga Arnadottir, CEO of Tulipop. “They have an amazing portfolio of brands, which we are delighted to be a part of, and we are very much looking forward to working together to bring the Tulipop world and characters to current and new Tulipop fans.”

Since its debut, Tulipop has grown into an award-winning lifestyle brand with a range of high-quality character products, premium licensees and retail placement across Europe and the USA. In July 2017, Tulipop opened its first flagship store in the heart of Reykjavík, which has already become a popular tourist destination and is a model for more to come around the world.

Tulipop has also produced a series of popular, short-form cartoons with Wildbrain. These animated shorts are currently available for viewing on YouTube in four languages.

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