Kennedy Publishing to launch new Bing magazine

Box of… Bing is a six-weekly title that is theme-driven and bursting with interactive content

Written by Georgie Dobie

Posted 11.08.2020 | Lifestyle

Kennedy Publishing to launch new Bing magazine thumbnail

Acamar Films and Kennedy Publishing are excited to announce the launch of an innovative new concept, Box of… Bing! Based on the multi-award-winning animation, Box of… Bing is an exciting new pre-school product that is due to hit newsstands this August.

Editor of Box of… Bing Sophie Prewett says: “Each issue of Box of… Bing is theme-driven and bursting with interactive content that taps into Bing’s core values of playful learning and emotional nurturing. The imaginative activities and creative gifts are designed specifically to support learning and celebrate the noisy, joyful, messy reality of pre-school life.” 

Priced at £3.99 and packaged in a branded carry case, this six-weekly title will appeal to consumers looking for reduced plastic, value for money, educational support and creative content.  

Sophie Rowlands, licensing director, says: “We are delighted to be partnering with Acamar on a brand-new magazine product that has really excited retailers. Bing Bunny is going from strength to strength, making it the perfect time to launch Box of Bing for a new generation of young fans. With high quality editorial, design and gifts, backed by strong support at retail, we’re confident this product will be a great success.” 

The fully branded carry box packaging features a 16-page craft magazine, a 16-page colouring magazine, two fold-out sticker sheets, a fold-out poster, giant sticker story and lots of creative gifts, from paint pots and crayons to cookie cutters and craft supplies.  

Bing will also feature on arty and educational activity spreads as part of Kennedy Publishing’s compilation titles, Busy Time and Get Busy.  


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