Karen Millen cuts new jewellery deal

Womenswear label signs multi-year licensing deal with jewellery supplier Gecko for new 90-piece collection launching spring 2020

Written by Rhys Thomas

Posted 09.07.2019 | Lifestyle

Karen Millen cuts new jewellery deal thumbnail

The deal, brokered by IMG, will see a 90-piece collection launch in spring 2020, consisting of earrings, necklaces, bracelets and rings.

It will be released in all major Karen Millen stores and the womenswear brand’s online store in March next year, with prices ranging from £20 – £170.

“We are delighted to be working with Gecko as our new licensed jewellery partner,” says Beth Butterwick, CEO at Karen Millen. “It was clear through discussions we have a shared passion for delivering timeless quality and beauty for our global customer base. We are really excited about what the new collection brings.”

Karen Millen Crystal Pendant & Earring Set

Andrew J Morton, MD at Gecko adds: “This is an exciting time for Gecko and we are delighted to be working with Karen Millen – one of the UK's leading fashion brands – on the global jewellery license. We can't wait to share the new collection with our customers."

The collection will also launch globally through department stores, jewellers and online in spring, which will mark the first time that Karen Millen jewellery will be extensively available internationally.

“This new jewellery line marks the next step for Karen Millen as a global lifestyle brand, perfectly complementing their recently developed bag, footwear, homeware and swimwear ranges,” adds Tim Smith, Licensing Director, IMG.


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