Ipsy gets dolled up with Betty Boop collection

The world’s biggest beauty subscription adds limited-edition Betty Boop collection, featuring flirty lip, eye and nail cosmetics

Written by Rhys Thomas

Posted 25.09.2019 | Lifestyle

Ipsy gets dolled up with Betty Boop collection thumbnail

Ipsy, the largest beauty subscription in the world, is adding a range of Betty Boop-inspired cosmetics and accessories to its offering in partnership with King Features Syndicate.

A limited-edition line of fun and flirty products to be included in an upcoming subscription box featuring the always glamorous icon, Betty Boop.

“Betty Boop is one of those iconic female figures that spans multiple generations,” said Jenna Habayeb, Ipsy’s Chief Brand Officer. “She translates so naturally into beauty, and we’re thrilled to bring this collection to our members.”

The Betty Boop x Ipsy Collection features 13 Betty-approved items including: signature Betty red lipstick shades and finishes in matte Boop-Oop-A-Doop, satin Mauve it, Baby, satin Hotsy Totsy, and shimmer All Jazzed Up shimmering lip glosses.

For eyes there’s knock-out eyeshadow shades in That’s So Betty eyeshadow palette, or single shadows in Flip Your Lid and Up Past Midnight, along with a selection of bold liquid eyeliners and mascaras. Dazzling Little Red Dress nail polish completes the look.

Carla Silva, VP and GM, Global Head of Licensing for King Features, says: “Betty Boop is a timeless beauty and fashion icon, and we are so excited by the collection with IPSY, a brand that is all about confidence and being bold – just like Betty. We are thrilled by this latest collaboration and bringing Betty’s signature look and feel to new beauty consumers.”

The Betty Boop x Ipsy Collection will be available in Ipsy’s October Glam Bags and for purchase on ipsy.com from 1-31 October or until the collection sells out.


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