IMG has been appointed global licensing representative of Tempur Sealy International, the world’s largest bedding provider, in a multi-year deal.
The agreement covers all brands in the bedding company’s portfolio.
IMG will work with Tempur Sealy to build a licensing program across multiple home, travel, wellness and lifestyle categories.
“We are delighted that IMG, a leader in their industry, has agreed to this partnership that offers their endorsement of our market-leading brands,” said Scott Thompson, Chairman and CEO of Tempur Sealy.
“Our portfolio of brands lend themselves to extension beyond the bedding and sleep category.”
Gary Krakower, Vice President of Licensing, IMG adds: “Tempur Sealy has an outstanding reputation for providing top-quality mattresses and other bedding products.
“Our aim is to help them move into other areas of the home and attract new global audiences, with comfort being the focus for every product. It’s a very exciting project.”