Head launches influencer programme for licensees

Licensing partners of the global sport brand will be supported by M Style Marketing to capitalise on the opportunities in social media to grow brand awareness and sales

Written by Rhys Thomas

Posted 19.06.2019 | Lifestyle

Head launches influencer programme for licensees thumbnail

Head Sport has launched a new influencer initiative to support licensing partners with resources and expertise to succeed on social media platforms.

Partnering with New York agency M Style Marketing, the Head Licensing Influencer Program (HLIP) will launch initially in North America.

Each licensee has been enrolled into the HLIP scheme to be supported in leveraging its followers and driving brand impressions, product awareness and sales.

Giuseppe Faranna, Vice President and Division Manager Licensing at Head Sport, says: “Due to Denise Young from DMY Media Partners I met Rob Striar from M Style. Immediately we connected and found a common ground to collaborate.

“Nowadays, influencer programmes are one of the fastest growing tools for brands to conquer millennials and digital natives. M Style’s understanding and flexibility will help our licensees to embark great programs on social media and ideally drive brand awareness and lastly sales. We are excited to see what will happen in the near future.”

M Style, known for its work in sports, entertainment and consumer products, will aid in influencer selection, seeding and tracking and will be able to support further with additional services like in-house creative, full marketing and design services, where necessary. Each licensee will be responsible for supporting its own influencer programme, while Head engaged M Style to manage and market the HLIP program.

Known for its work in sports, entertainment and consumer products, M Style is engaged to support Head licensees to push into social media. The agency will work not only with the Headquarter in Kennelbach, Austria but also with each licensee who has been enrolled to develop a customized influencer program to leverage its followers and to drive brand impressions, product awareness and sales. M Style will

“We are proud to be a part of Head's extensive licensing program, as guided by Giuseppe Faranna and his team, and look forward to extending its reach to the global network of licensees,” says M Style’s President and CEO Rob Striar. “By capitalising on M Style's global reach and expertise in social media to develop awareness, impressions and revenue, we will create one of the most supportive platforms for brand partners and licensees in the sports and consumer products industry.”


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