Hard Rock jets off with Grown Up Licenses

New luggage, bags and accessories range brings the Hard Rock brand to fashion-conscious jet-setters

Written by Rhys Thomas

Posted 20.05.2019 | Lifestyle

Hard Rock jets off with Grown Up Licenses thumbnail

Hard Rock International is teaming up with Grown Up Licenses Limited, a leading luggage and accessories companies, to launch the Hard Rock On Tour travel collection.

The collection includes luggage, soft bags and other accessories in a variety of sizes and colours.

"Our first pieces will be ready this summer, just in time for consumers' summer travels,” says Morten Henriksen, Managing Director at Grown Up Licenses Limited. “These items will become immediate collectibles with fans touring the world."

Hard Rock's new designer luggage collection comes in a rainbow of colors and multiple sizes, each equipped with double spinner wheels, an internal zipper pocket and elastic straps to keep belongings organised as fans tour the world. Select sizes feature unique beverage bottle holders.

Hard Rock often taps its global restaurant chain for merchandise

The travel goods are complemented by a selection of soft bags in a variety of sizes and styles – from backpacks to waist bags, many featuring leather accents and metallic logos – plus lightweight and stylish leather wallets and other accessories.

Mark Linduski, Director of Licensing for Hard Rock International, says: "As a restaurant and hospitality brand with a global footprint, entering into the luggage, soft bags and accessories space is a natural extension and we are excited about our collaboration with Grown Up Licenses Limited, an industry leader.

"This collection incorporates high-quality, fashion and function into products for every age and lifestyle, from those looking to travel the world, enjoy a weekend getaway or ready to head back to school in style. Our global partnership with Grown Up Licenses Limited further strengthens our strategic initiative to expand retail distribution of the Hard Rock brand outside of traditional Hard Rock retail properties."


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