Difuzed to bring “treasure trove” of Hasbro IP to lifestyle products

Monopoly, Transformers and D&D will come to apparel and accessories range for launch in European market

Written by Rhys Thomas

Posted 10.06.2019 | Lifestyle

Difuzed to bring “treasure trove” of Hasbro IP to lifestyle products thumbnail

High-quality apparel and accessories featuring Monopoly, Transformer, My Little Pony and other Hasbro brands will join the Difuzed portfolio in 2020.

The products will roll out cross the European market, and will also feature Hasbro brands such as Magic: The Gathering and Dungeons and Dragons

“We started talking to Hasbro thinking that we were looking at adding a strong evergreen license portfolio to our program for 2020,” says Jeremy Orriss, Licensing Director, Difuzed. “What we discovered was a treasure trove of IP that we hadn’t realized had such depth and relevance to our retail markets. We are extremely excited about bringing this amazing opportunity to life.”

Casey Collins, GM & SVP, Entertainment and Licensing at Hasbro adds: “We are thrilled to be working with Difuzed to help bring some of our most iconic brands to life in exciting new ways. We are always looking for opportunities to deliver something unique to the fan community, with top quality products that introduce our beloved brands within different product categories.”

Little else is known about the ranges, but Difuzed is well-known for its apparel, bags, fashion accessories and novelty like pins badges.


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