European soccer royalty Futbol Club Barcelona has signed CPLG as its master licensee for the Middle East and North Africa.
FC Barcelona’s licensing and merchandising rights are managed by Barca Licensing and Merchandising. On behalf of BLM, CPLG will develop a cross-category licensing programme for a wide range of lifestyle, fashion, and novelty consumer products.
Categories CPLG will target include non-performance apparel, equipment such as bags, balls and accessories, back-to-school and stationery ranges, toys, novelty gifts, food and beverages, watches, health and beauty products, and homewares.
Pau Pascual, Managing Director of Iberia and MENA at CPLG, says: “FC Barcelona is one of the most successful and most popular clubs of all time and we are delighted to be representing the brand in MENA, where the team has an impressive fan base. The club has an extensive licensing program in many other regions around the world, and our expertise in football licensing will enable us to replicate this success and build a robust merchandising and retail program in MENA.”
To support the new signing and expand its reach and capabilities in the MENA region, CPLG has also brought on board Roberto Pallottini as Licensing Manager.
Based in Dubai, Roberto will work closely with Neesha Law, Commercial Director, CPLG MENA to expand the CPLG portfolio and develop the existing business across the market. Originating from Italy, Roberto previously held the role of Licensing Category Executive for fashion and household at Rainbow, before moving to Dubai where he held the role of Licensing Manager at 20too Licensing, focusing on softlines across the MENA region.
“We are delighted to welcome Roberto to the CPLG MENA team,” says Neesha His passion and enthusiasm for our properties, together with his experience within the key softlines categories makes him a fantastic addition as we expand our portfolio and footprint in the territory.”