CPLG scores FC Barcelona deal

CPLG will represent the famous football club in MENA, and hires new Licensing Manager Roberto Pallottini to bolster team in the region

Written by Rhys Thomas

Posted 16.05.2019 | Lifestyle

CPLG scores FC Barcelona deal thumbnail

European soccer royalty Futbol Club Barcelona has signed CPLG as its master licensee for the Middle East and North Africa.

FC Barcelona’s licensing and merchandising rights are managed by Barca Licensing and Merchandising. On behalf of BLM, CPLG will develop a cross-category licensing programme for a wide range of lifestyle, fashion, and novelty consumer products. 

Categories CPLG will target include non-performance apparel, equipment such as bags, balls and accessories, back-to-school and stationery ranges, toys, novelty gifts, food and beverages, watches, health and beauty products, and homewares.

Pau Pascual, Managing Director of Iberia and MENA at CPLG, says: “FC Barcelona is one of the most successful and most popular clubs of all time and we are delighted to be representing the brand in MENA, where the team has an impressive fan base. The club has an extensive licensing program in many other regions around the world, and our expertise in football licensing will enable us to replicate this success and build a robust merchandising and retail program in MENA.”

To support the new signing and expand its reach and capabilities in the MENA region, CPLG has also brought on board Roberto Pallottini as Licensing Manager.

Roberto Pallottini

Based in Dubai, Roberto will work closely with Neesha Law, Commercial Director, CPLG MENA to expand the CPLG portfolio and develop the existing business across the market. Originating from Italy, Roberto previously held the role of Licensing Category Executive for fashion and household at Rainbow, before moving to Dubai where he held the role of Licensing Manager at 20too Licensing, focusing on softlines across the MENA region.


“We are delighted to welcome Roberto to the CPLG MENA team,” says Neesha His passion and enthusiasm for our properties, together with his experience within the key softlines categories makes him a fantastic addition as we expand our portfolio and footprint in the territory.”


Quick Look: Thunderbirds Are Go thumbnail

Quick Look: Thunderbirds Are Go

All-new episodes, a brand-new toy line and exciting activations at events and on social media are rocketing ITVS GE’s hit ...

Level Up Licensing: BLE will demystify esports thumbnail

Level Up Licensing: BLE will demystify esports

Anna Knight, VP of Global Licensing Group, the organiser of next month's Brand Licensing Europe, digs into the show’s focus ...

ESM to develop transmedia content for Slugterra thumbnail

ESM to develop transmedia content for Slugterra

Epic Story Media working on live-action gameshow tied to VR experience, new Slugisodes shorts and collectable toys

Press Releases

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes