CPLG scores FC Barcelona deal

CPLG will represent the famous football club in MENA, and hires new Licensing Manager Roberto Pallottini to bolster team in the region

Written by Rhys Thomas

Posted 16.05.2019 | Lifestyle

CPLG scores FC Barcelona deal thumbnail

European soccer royalty Futbol Club Barcelona has signed CPLG as its master licensee for the Middle East and North Africa.

FC Barcelona’s licensing and merchandising rights are managed by Barca Licensing and Merchandising. On behalf of BLM, CPLG will develop a cross-category licensing programme for a wide range of lifestyle, fashion, and novelty consumer products. 

Categories CPLG will target include non-performance apparel, equipment such as bags, balls and accessories, back-to-school and stationery ranges, toys, novelty gifts, food and beverages, watches, health and beauty products, and homewares.

Pau Pascual, Managing Director of Iberia and MENA at CPLG, says: “FC Barcelona is one of the most successful and most popular clubs of all time and we are delighted to be representing the brand in MENA, where the team has an impressive fan base. The club has an extensive licensing program in many other regions around the world, and our expertise in football licensing will enable us to replicate this success and build a robust merchandising and retail program in MENA.”

To support the new signing and expand its reach and capabilities in the MENA region, CPLG has also brought on board Roberto Pallottini as Licensing Manager.

Roberto Pallottini

Based in Dubai, Roberto will work closely with Neesha Law, Commercial Director, CPLG MENA to expand the CPLG portfolio and develop the existing business across the market. Originating from Italy, Roberto previously held the role of Licensing Category Executive for fashion and household at Rainbow, before moving to Dubai where he held the role of Licensing Manager at 20too Licensing, focusing on softlines across the MENA region.


“We are delighted to welcome Roberto to the CPLG MENA team,” says Neesha His passion and enthusiasm for our properties, together with his experience within the key softlines categories makes him a fantastic addition as we expand our portfolio and footprint in the territory.”


Registration remains open for the 72nd Spielwarenmesse thumbnail

Registration remains open for the 72nd Spielwarenmesse

The closing date for Spielwarenmesse 2021 has been deferred for new exhibitors and the range of services has been extended

ToyAid sees toy, entertainment and licensing companies join forces for good thumbnail

ToyAid sees toy, entertainment and licensing companies join forces for good

ToyAid’s June campaign, “Buy Some Toys for Make Some Noise”, aims to raise as much money as possible to help ...

Xilam Animation names Licensing Works! North American agent for Zig & Sharko thumbnail

Xilam Animation names Licensing Works! North American agent for Zig & Sharko

Licensing Works! is now assembling a merchandise programme for the hit animated slapstick comedy brand targeting kids, tweens, teens and ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year