British lifestyle brand Cath Kidston has launched a Peanuts capsule collection in a collaboration brokered by WildBrain CPLG UK on behalf of Peanuts Worldwide.
The Peanuts collection is a cross-category capsule across bags, accessories, homeware, and ladies’ and children’s apparel.
Snoopy and friends feature across the range within three distinct themes: ‘Happy’ (yellow), ‘Love’ (pink), and ‘Dream’ (blue), inspired by the positive messaging of the Peanuts comic strips.
“We wanted to recreate the bold solid colour blocking you see on the Peanuts book covers so we made the background prints very tonal allowing the character to stand out,” says a spokesperson for the Cath Kidston design team.
“We loved the positive affirmations used by Snoopy that really make people smile, so we incorporated positive text into the designs to reflect the heart-warming emotions of Snoopy in the drawings to brighten our customers’ days.”
The limited-edition collection has arrived in perfect time for Christmas with adorable stocking filler gifts and fashion items that will be sure to add a touch of colour and sunshine to the new year wardrobe.
The collaboration has been supported with social media across Cath Kidston’s Twitter, Instagram and Facebook channels and an exclusive online early preview event for registered customers to shop the collection first.
Stacy Scimia, Retail and Category Director at WildBrain CPLG, adds: “We’re delighted to be working with Cath Kidston on this collection. Using themes that connect so well with Peanuts, Cath Kidston have created something new and fresh that the fans will love.”
The Cath Kidston x Peanuts collection is available in all Cath Kidston stores, at www.cathkidston.com and select stockists worldwide.