Blonde Sheep signs London Studio

Licensing agent secures award winning art and design brand and will initially focus on Dream Big!, an uplifting new mindfulness and wellbeing collection

Written by Rhys Thomas

Posted 12.04.2019 | Lifestyle

Blonde Sheep signs London Studio thumbnail

Blonde Sheep Licensing has secured the global representation of The London Studio’s multi award-winning portfolio of art and design brands.

Designed by UK Gift of the Year Winner Soula Zavacopoulos, her work features in ITV’s This Morning, The Times, The Guardian, The London Evening Standard, The Independent on Sunday and OK Magazine.

Soula’s work has also attracted a number of celebrity fans and support from the likes of Dannii Minogue, Boy George, Peter Andre, Caprice and Theo Paphitis, and has been shown at the London Design Museum.

The initial licensing focus will be on Dream Big!, an uplifting new range that focuses on the growing trend for positivity, mindfulness and well-being. Dream Big! features inspiring and uplifting quotes combined with stunning designs using gold sparkle and colourful foiling. Current licensees include Ling Design, who launched greetings cards in 2018, and Brown Trout Publishers who will be launching wall calendars and social stationery for 2020.

“I wanted to create an uplifting and positive range, which make people feel happy,” said Soula Zavacopoulos, Principle and Chief Designer, The London Studio. “I love to create work that makes people smile, so I often develop humour-led properties, but Dream Big! is different. It was born from the wellness and mindfulness movements that are ever growing in momentum.

“I’m excited to be working with Natasha at Blonde Sheep to develop Dream Big! and with licensees starting to jump on board, I’m excited at the prospect of together creating a wide range of products that spread a little more happiness, positivity and joy into the world!”

Natasha Dyson, Managing Director, Blonde Sheep Licensing adds “Soula Zavacopoulos is a very talented designer and that’s reflected in the success she’s seen to date with her range of various greeting cards. I was initially attracted to Dream Big! and Wild because of their licensing possibilities, but found many of the other designs appealed to my sense of humour. It’s a privilege to be working with Soula, not only to bring her designs to life but also because she’s one of the sweetest people I’ve met.”

Blonde Sheep Licensing will be presenting Dream Big! and other designs at Licensing Expo in Las Vegas from 4th – 6th June 2019. In addition to seeking licensees across stationery, HBA, home, apparel and gift at the show, Blonde Sheep Licensing will also be looking to secure sub-agents for the US and Australia.


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