Beano launches monthly book subscription service

Beano Booktopia uses kids’ interests to deliver monthly reads they’ll love, aiming to get them ‘hooked on books’

Written by Rhys Thomas

Posted 24.10.2019 | Lifestyle

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Beano’s new book subscription service is a young bibliophiles dream, offering monthly page-turning deliveries tailored to their tastes.

Beano Booktopia includes a catalogue of fiction and non-fiction books, across a wide variety of genres and authors, that is curated by Beano experts and aims to get kids ‘hooked on books’.

Each book is chosen based on its merits and must fit with the winning Beano formula: humour, captivating stories, relatable characters and amazing visual storytelling.

Once parents have picked a plan – subscriptions range from three to 24 months – kids answer a series of questions in the Booktopia quiz to outline their interests. Do they love mystery tales, or would they prefer swashbuckling adventure? Fact or fiction? And what about books with pictures in them? This information is used to ensure all books kids receive in their monthly delivery are of interest to them.

Emma Scott, CEO of Beano Studios, says: “Beano has been making kids laugh for over 80 years whilst all the while secretly helping them on the first crucial step on their reading journey.

“Thousands of parents tell us, ‘Beano is the only thing my kids will read,’ and we’re constantly awed by the British creative icons who credit the Beano with getting them reading, writing, drawing and even standing up on stage.

“Beano Booktopia offers kids a monthly chance to immerse themselves independently in amazing stories with the Beano seal of approval to help launch a lifetime love of reading.”


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