Ascot teams with six British luxury brands

Ladies and gentlemen will be dressed to impress in new deals with Links of London, T.M. Lewin, Oliver Brown, Christys’ London, Karen Millen and Radley, brokered by IMG

Written by Rhys Thomas

Posted 12.04.2019 | Lifestyle

Ascot teams with six British luxury brands thumbnail

Ascot has partnered with some of Britain’s most prestigious sartorial brands to dress the ladies and gentlemen for this years races.

There are six new collections for 2019, with returning brands and new deals – all of which are brokered by IMG, Ascot’s global licensing agent.

For the third year Links of London, Oliver Brown and Christys’ London have launched specially designed Ascot Collections.

The three collections are inspired by the historic events legacy, with womens and menswear options.

The 2019 Links of London capsule jewellery collection refers to the heritage of Royal Ascot and interprets it for a new generation. Exclusively available from the on-site Ascot Shops during Royal Ascot is a series of collectible charms, pins and cufflinks featuring archival Royal Enclosure badge charms from the years 1891, 1900, 1919 and 1920.

Oliver Brown offers contemporary waistcoats, ties and braces for gentlemen to wear with their morning suits in the Royal Enclosure along with their range of top hats, ranging from highly-coveted antique silk hats to contemporary alternatives.

The new Christys’ London collection includes classic fine-grade panama hats for both ladies and gentlemen, as well an array of new stylish shapes and weaves, all with elegant trims.

Ascot has also teamed with milliners for an exclusive ladies' hat collection

Additionally, for the second year, Karen Millen has designed a bespoke collection of dresses and occasion wear in collaboration with Royal Ascot to ensure effortless elegance at the social event of the season.

New for this year, Ascot has announced a multi-year deal with luxury British accessories brand, Radley London. The brand has exclusively designed a Royal Ascot collection of occasion bags, further elevating racegoers’ outfits.

Furthermore, this is the first year Ascot has worked with premium menswear brand T.M. Lewin, to provide style inspiration for gentlemen in the Queen Anne Enclosure. The brand has produced a unique collection of men’s formalwear, inspired by the prestigious race meeting, with a look featuring in the 2019 Royal Ascot Style Guide alongside the Karen Millen jumpsuit.

Juliet Slot, Chief Commercial Officer of Ascot Racecourse, says: “We are thrilled to be working with work with such a wonderful group of great British brands.

“Fashion and style are such an important part of the Royal Ascot experience and these carefully-curated collections perfectly demonstrate to customers how to dress for a day at the races.

"Alongside producing the annual Royal Ascot Style Guide, we work with our fashion brand licensees to further inspire racegoers and guide them on what to wear to ensure they have a special occasion with us.”

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