Ariana Grande has launched a new signature fragrance in partnership with Luxe Brands, bottling her number one single Thank U Next into a scent described by the artist as a “more summery” twist on her previous release, Ari.
"I wanted to make a fragrance that smells related to my first fragrance Ari, but more summery, so I revisited Ari's fruity pear and raspberry notes and changed it up by adding some coconut,” says Ariana Grande.
The fragrance is the fourth from Grande, following on from Ari, Sweet Like Candy, and Cloud, which won a 2019 Fragrance of the Year award.
“I was inspired to design a bottle that represented the message of my song "thank u next" - the emergence of the perfume from the broken heart represents moving forward from a challenging chapter," the popstar adds.
The fragrance is just one launch from the thank u next brand the popstar has grown around her single of the same name, which topped the US Billboard Hot 100 and broke records for the most-watched music video, racking up 55 million YouTube views in under 24 hours.
Noreen Dodge, Chief Marketing Officer of Luxe Brands says the creative vision for the perfume "perfectly communicates the combination of sexiness and sweetness, while cleverly conveying the details of Ariana's latest fragrance in a fresh, modern way that is both authentic to Ari and unique to the category."
Thank U Next will launch exclusively on Ulta.com on 18 August and in-store at Ulta Beauty in the United States and Shoppers Drug Mart in Canada on 1 September.