Tops partnership for Roald Dahl

Roald Dahl Literary Estate signs Creative Tops as master homeware licensee

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Posted 02.02.2017 | Homewares

Tops partnership for Roald Dahl thumbnail
Aimed at children and adults alike, The Roald Dahl Literary Estate has teamed with Creative Tops on a new homewares collection. The extensive range will span all areas of home and kitchenware, and will include mugs, travel mugs, tinware, bakeware, melamine and more.

“We’re delighted to have Creative Tops on board,” said Stephanie Griggs, Licensing and Design Manager at the Roald Dahl Literary Estate. “Their design and product development skill set will take Roald Dahl’s stories and characters into a new and exciting direction. We’re really looking forward to seeing where it takes us.”

Alicia Davenport, Licensing Director at licensing agent DRi Licensing added: “Creative Tops is a market leader in homewares and has an excellent retail footprint and broad customer base. This is a very exciting time for the Roald Dahl brand. The category is a natural next step to our licensing activities and we believe we’ve found the perfect partner in Creative Tops!”

The first launches will be towards the end of 2017, and Creative Tops will be showing its Roald Dahl portfolio of designs at next week’s Spring Fair in Hall 9, G10 –H11.
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