Rita Ora cuddles up with Ashley Wilde

The pop star launches her first “warm and calming” interiors and bedding collection with textile specialist Ashley Wilde

Written by Rhys Thomas

Posted 07.02.2020 | Homewares

Rita Ora cuddles up with Ashley Wilde thumbnail

Chart-topper Rita Ora is making her homewares debut in collaboration with textiles specialist Ashley Wilde.

The six-design collection takes inspiration from things Rita loves, with bedding in single, double, king and super king sizes, alongside a variety decorative cushions and throws, adorned in lavish trimmings to complete the luxurious look.

“I’m so excited to launch my first bedding collection. Interiors are a passion of mine and it’s been fun to be able to incorporate my favourite things into the designs,” said Rita.

“I hope people love the collection as much as I do. It’s comfortable with a touch of luxe, with colours that are warm and calming; perfect to make your bedroom a sanctuary.”

Launched this week in a pre-order on ritaorahome.com, the collection will be available more widely from 10 February, coming to major UK retailers such as Amara, Shop Direct, Next, and House of Fraser, and exclusively at Myer in Australia.

Charlotte Clisby, Managing Director at Attachment Licensing, which brokered the partnership says: “This partnership is a brilliant example of how effective working with global superstars can be. 

"When there is authenticity, originality and integrity in a new talent led brand, matched with a pioneer in their consumer product category, there really is no boundaries.”


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