Charles M. Schulz’s Peanuts comic strip has been brought to life in a new collection by independent British jewellery brand Tatty Devine.
Brokered by WildBrain CPLG on behalf of Peanuts Worldwide, the Tatty Devine x Peanuts collection features necklaces and brooches with a spotlight on the brand’s inimitable take on love, just in time for Valentine’s Day.
“Tatty Devine’s passion for creating fun and statement jewellery, which blurs the boundaries between art, fashion and culture, make them an ideal partner to expand Peanut’s accessories offering during the brand’s landmark 70th anniversary year,” says Tara Botwick, Senior Director, Territory Management EMEA at Peanuts Worldwide. “We’re confident Tatty Devine’s fresh and bold reimagining of Peanuts will be a huge hit with UK consumers, while also making the perfect gift for Valentine’s Day and beyond.”
Following the success of Tatty Devine’s first Peanuts capsule collection, which was created exclusively for Somerset House’s acclaimed 2018-19 exhibition Good Grief, Charlie Brown!, this new 15-piece range features the whole Peanuts gang. Designs include sweethearts Schroeder and Lucy at their little red piano, Peppermint Patty with an enviable bouquet of flowers, and Snoopy waving a flag for ‘peace + love’.
, add: “Peanuts has been with us since childhood,” say Harriet Vine MBE and Rosie Wolfenden MBE, Co-Founders of Tatty Devine, in a joint statement. “We’ve always loved the existential qualities of the cartoon, as well as always having a penchant for a Snoopy Sweatshirt!”
With prices starting at £20, the collection is now available at Tatty Devine’s Covent Garden and Brick Lane stores in London, and online.